Dr. Helen Marks is an Associate Partner of Anordea, with leading expertise in the areas of strategy, marketing and communications. Helen has advised clients across a range of industries including food & drink, services, distribution, telecommunications, FMCG, banking, technology, education and media. With over twenty five years’ experience across blue chip, multinational and entrepreneurial companies, the central theme of her career has been the creation, development and management of brands to create value. 

Helen is also an Adjunct Professor of Trinity Business School and has served as an IMI associate, aiding and mentoring entrepreneurs and business leaders. She has published, broadcast and developed training programmes on strategic brand management, communications and marketing, and has also served as a director on the boards of the Advertising Authority of Ireland, the Institute of Advertising Practitioners in Ireland and the Advertisers Association of Ireland.