Dr. Rosalind Beere is an Associate Partner of Anordea, with leading expertise and experience in the areas of strategy, franchising and entrepreneurship. Ros blends a highly analytical and creative approach to problem solving in her consulting engagements, to aid clients in the identification, understanding and management of problems and opportunities. Ros has experience in the property, retail, fashion and health food industries. 

Ros is also the Founder and CEO of Chi Fit Tea, which offers a range of environmentally and vegan friendly premium multi-blend teas and coffees. She has designed and delivered strategic management training for a range of third-level institutions and has authored several books and publications including “Franchising: The Impact of Franchising on Industry Evolution” and “Strategic Management Text and Cases: Positioning, Devising and Implementing Effective Strategy”.