Public Affairs
Overview
Leading a public affairs function can be a rewarding experience, but this responsibility comes with several challenges. Translating corporate strategy into political objectives is a complex undertaking. Performance is difficult to measure and leaders must demonstrate the value of public affairs to executive leadership teams. Internal and external stakeholders are needed to support the work of public affairs, but engaging, influencing and mobilising these stakeholders is challenging. The path to take is not always clear, and the mix of communication tools and techniques is complex.
At Anordea we help our clients solve these challenges quickly, bringing a more structured and strategic approach to public policy and government relations. This is achieved through advisory services, workshops and professional training. In keeping with best practice, this approach delivers four key outcomes for public affairs teams.
- Systematic Public Affairs Management that empowers public affairs as a value generating function with an organisation. This helps to manage the work of public affairs teams and communicate return on investment to senior leaders.
- Actionable Political Intelligence that aligns the work of public affairs to corporate objectives and commercial platforms. This helps to save time and resources by clarifying political priorities.
- Focused Stakeholder Engagement that harnesses the power of internal and external networks to leverage the capacity of public affairs teams. This increases resources and the scope of influence achieved.
- Integrated Strategic Communications that creates a framework for reliable and consistent engagement across varying political contexts. This saves time, reduces cost and increases influence through public affairs.
This approach helps leaders to unlock the full potential of public affairs and provides a competitive advantage in government relations. It minimises the stress that comes with managing uncertainty in the political environment and empowers leaders to spend more time and energy on the positive changes they are passionate about.
Dr. Stephen Massey
DIRECTOR
To learn more about how Anordea can help your organisation with public affairs, please contact Stephen directly.
